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Website Project Methodology

Phase 1: Pre-Production

To create a website which delivers better return on investment is not just about visual design, and it’s not just about usability or accessibility, or indeed about the website architecture. An effective website requires an in-depth understanding of the competitive marketplace within which it operates. And to understand the marketplace and to tap into it requires a sound internet business and marketing plan

Stage 1.1 - Project Clarification

The first work stage is about fully understanding the client’s commercial goals, and financial, technical, creative and resourcing context in which those commercial goals need to be set. This stage involves asking lot of questions of the clients, to gain a better understanding of their operating and business environment. Deliverable for this stage is Project Brief

Stage 1.2 - Solution Definition

At this stage we will be coordination the appropriate resources to define the technical, strategic , creative and content solutions to meet the requirements of the project brief put together in previous stage. Deliverable for this stage is e-Business Strategy.

Stage 1.3 - Project Specification

The project specification stage covers in details all the things we need to have agreement on and documented before we start building the website. Deliverable for this stage is Project Specification.

Phase 2: Production

Phase 2 is all about putting into action the project specification defined in previous stage

Stage 2.1 – Content Plan

When it comes to website projects content is King, that’s why content has its own work stage. This stage defines an editorial and copy style, as well guidelines for updating the website content. This stage also covers on page optimisation. Deliverable for this stage is Content Plan.

Stage 2.2 – Design & Construction

This work stage represents the point in the project where most of the project team members will be working together to produce design concepts and construct the website. Deliverable for this stage is Baseline Design.

Stage 2.3 – Testing, Launch & Handover

At this point, we attend to the final details and test your web site. We test any action end user may do on your website. We also do browser compatibility testing and stress testing to ensure the website loads properly on major browsers. We also simulate production environment and run different type of testing such UAT, security testing, functional & operational testing and so on. Deliverable for this stage is Testing Plan. Once the testing is done we are then ready for the launch. We use two main approaches “Soft Launch” and “Hard Launch”. Handover is about closing the project and move to maintenance and evaluation stages

Phase 3: Maintenance

Once the site is launched the work is not over. Despite the quality of work done in previous stages needs and issues are arise during this stage. Some common maintenance tasks are content update, scale website capacity to meet demand.

Phase 4: Evaluation

This stage will assess whether the project has achieved its goals and effectively measure the performance of the website.
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I hold Webtech in the highest regard. We have now been dealing with them for more than 3 years. In an industry that births many cowboys, they have been true to their promise. They have delivered our brand & products to the web market place. Webtech have achieved for us what a number of other web agencies – could not deliver!
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